The 4th Act – Film Marketing Lessons from the Red Carpet

Marketing isn’t just promotion, it’s part of the story your audience experiences.​​But the best campaigns are both strategic and creative.

In this 90-minute session (60 minutespresentation + 30 minutes interactive Q&A), we’ll explore five standout film and TVmarketing campaigns to uncover lessons that can take your own project from good to great,no matter your budget. ​​

Packed with surprises, practical insights, and examples you can apply straight-away, this session will challenge how you think about marketing in your creative work.

Who it is aimed at: This session is designed for filmmakers, communications professionals, and educators who are passionate about the art and science of marketing short films, documentaries, andfeatures. If you want to understand how to effectively position your work, engage audiences,and build credibility, this session is for you.

What you will learn: Key principles used behind all film and TV marketing campaigns∙How to apply the Visibility–Credibility–Interactivity™ model to your own projects∙Mindsets to plan campaigns for maximum reach and engagement, regardless ofbudget∙Lessons from iconic films and series including The King’s Speech, Jaws, James Bond,The Shallows, Mission Impossible: Dead Reckoning, Rings of Power, Andor, andmore∙The G.R.E.A.T system to spark fresh ideas and make your marketing stand out.

Key Takeaways: A practical framework to plan your next film marketing campaign∙Inspiration from actual marketing tactics designed for audience awareness andengagement∙Techniques for building visibility, credibility, and interactivity around your project∙Confidence to approach marketing as a creative, strategic partner in your filmmaking process∙Your chance to get answers to all your practical marketing questions during thededicated Q&A session.

About the Presenter: Pascal Fintoni is the founder of the Film Marketing Academy and has over 30 years’experience in digital marketing, content marketing, storytelling, and now AI-enhanced creative strategies. Pascal has guided creative professionals on digital campaigns big and small, helping them capture attention and build their audiences. More about his work can be found at FilmMarketingAcademy.com.

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