GOT2B CURL HOUSE

Celebrate the launch of the new göt2b Curled Collection with a vibrant curl-loving pop-up experience in the heart of NYC’s Flatiron District! Located on the corner of Fifth Avenue and 23rd Street the göt2b Curl House is all about embracing every wave curl and coil.

Step inside the custom-designed 20-foot container fully wrapped and branded in bold göt2b colors and graphic elements. This eye-catching structure brings the energy of the Curled Collection to life inside and out creating the ultimate destination for curl celebration.

Discover the full göt2b Curled Collection formulated to define hydrate and control frizz for every curl type. Whether you're wavy curly or coily this immersive event invites you to explore play and celebrate your natural texture.

And yes there’s ice cream. Treat yourself to complimentary rolled ice cream freshly made and inspired by different curl types.

Celebrate your curls with göt2b at Curl House explore the collection enjoy a sweet treat and experience this fully branded curl-powered takeover in the heart of the city!