From Ops to Autonomy: Rethinking Advertising in an Agentic Era

As advertising ecosystems grow increasingly complex—with fragmented tech stacks, rising campaign volumes, and mounting pressure for personalization at scale—operational models are being tested like never before.

This closed-door roundtable brings together a select group of senior leaders from media networks, AdTech platforms, and brand ecosystems for an open, off-the-record conversation on the evolution of advertising operations.

The focus: how Agentic AI is reshaping the future of media and marketing operations—not just through automation, but through intelligent, adaptive systems that drive autonomy, accuracy, and scale.

Through peer-driven discussion, this session will explore:

• Where current Ad Ops frameworks are falling short—and why
• The emerging role of Agentic AI in driving operational agility and precision
• Practical challenges and early learnings from AI adoption in advertising workflows
• Governance, oversight, and the balance between control and autonomy

This is not a product showcase or sales forum. Instead, it’s a collaborative space to share insights, debate strategic shifts, and learn from real-world experiences shaping the future of media operations.

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