Presenter: Christopher Wilson, HiHo.
Course Description:
Marketing Foundations equips small to medium sized business owners with the essential marketing knowledge and skills necessary for setting a strong foundation for future success. The course aims to guide participants in understanding their brand, identifying their target audience, developing a brand voice, and crafting a compelling brand story.
By establishing a solid marketing foundation, businesses can ensure they allocate their time and resources effectively, especially when lacking the capital for a comprehensive one-on-one marketing strategy with a professional strategist.
The course will contribute significantly to the long-term success of participation businesses by laying the groundwork for informed and strategic marketing decisions.
Topics Covered:
- Strengths, weaknesses, opportunities, and threats analysis for the brand.
- Identification of the ideal customer(s)
- Development of the brand voice
- Crafting the brand story.
Learning Outcomes
- Identify gaps in current marketing strategies and business plans.
- Tailor communications to resonate with ideal customers.
- Create consistent and captivating messaging for all marketing channels.
Feedback:
- "Chris gave invaluable insight into faults and missing parts of our own marketing plans, super informative and I've walked away with a lot of new ideas and plans. A lot more information packed than I expected". Alex Double, ESolar.
- "The courses are so worth your while when it comes to your business. Christopher has great expertise on marketing and gave me lot of food for thought". Meg Wells, The Custom Space.
- "Gave us focus and information on how to start achieving our goal". - Mike Duke, Aroha Chocolate.
Find out more & book online:
https://www.commerce.org.nz/event/marketing-foundations-richmond
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