Marketing Foundations - Richmond

Presenter: Christopher Wilson, HiHo.

Course Description

To equip small to medium sized business owners with essential marketing knowledge and skills necessary for setting a strong foundation for future success. The course aims to guide participants in understanding their brand, identifying their target audience, developing a brand voice, and crafting a compelling brand story.

Topics Covered

- Strengths, weaknesses, opportunities, and threats analysis for the brand.
- Identification of the ideal customer (s)
- Development of the brand voice
- Crafting the brand story.
- Methodology

Learning Outcomes

Participants will gain the ability to;

-Identify gaps in their current marketing strategies and business plans.
- Tailor their communications to resonate with their ideal customers.
- Create consistent and captivating messaging for all marketing channels.

You may also like the following events from Nelson Tasman Chamber of Commerce:

• Next Wednesday, 25th June, 10:45 am, Westpac Smarts: Economic Update with Satish Ranchhod, Westpac Senior Economist in Nelson
• Next Friday, 27th June, 08:30 am, ASPIRE 2025 Innovation in Action in Nelson
• Next month, 3rd July, 12:30 am, Debunk the Myths - with Forsyth Barr & Duncan Cotterill (NELSON) in Nelson

Also check out other Workshops in Nelson.