Presenter: Christine Hatton, STC.
Sales managers and SME business owners who lead sales teams and want to improve team performance and results.
What you’ll learn:
This course teaches you how to lead, motivate, and manage your sales team effectively. You'll gain practical tools to plan, implement, and track sales strategies that deliver results.
Key outcomes:
• Set clear goals and build strategies to win new clients and grow existing accounts
• Improve your team’s motivation, mindset, and overall culture
• Measure sales effectiveness and track key performance metrics
• Manage performance, forecast sales, and run focused sales meetings
How it works:
Through an interactive session and workbook, we help you strengthen your sales team's capabilities. You'll leave equipped with the tools and confidence to lead more effectively and drive sustainable growth.
Christine's Bio
Christine Hatton is highly experienced sales coach, with more than 20 years’ experience in helping businesses to engage, coach and support their people and deliver a superior business performance in a competitive market.
Alongside two decades of experience in the media industry, Christine has consulted in a variety of industries via her work with Auckland-based consultancy, STC. Christine has earned a solid reputation for pioneering new sales processes, developing effective programmes and training employees at a range of skill levels, from supporting and guiding new recruits to further developing the sales acumen and skills of highly experienced sales consultants and managers.
Christine has worked with STC to facilitate sales training and coaching for clients from a diverse range of retail and commercial industries, encompassing both business-to-business and business-to-customer models. She has earned a reputation for tailoring her training to suit the bespoke needs of each business and industry sector she works with; and her innovative training methods are backed by significant industry expertise and research. Christine has provided additional support and guidance to the CEOs, Regional Managers and Sales Managers of our client organisations, which has helped them to more effectively structure their sales efforts to deliver results.
Participant feedback has been overwhelmingly positive, affirming Christine as a dynamic, engaging and results-oriented coach. Participants have referred to Christine’s training as ‘inspiring’, and her support has been cited as supporting team members in delivering increased revenue market share and employee engagement.
Diploma in Teaching; Wellington Teachers College. Massey University papers in Psychology, Sociology & Education
Cost Support
This training is registered with the Regional Business Partnership Network (RBPN) and participants may therefore qualify for support for this programme.
For more information, please contact Sandra Crone
c2FuZHJhIHwgY29tbWVyY2UgISBvcmcgISBueg== prior to Wednesday 28 January 2026.
Eligibility criteria:
To attend/be eligible for co-funding the customer must meet the following eligibility criteria:
Has less than 50 full time employees
Have an NZBN
Must be the business owner or person in a key management role, i.e senior managers, in the business.
Must register on the RBP Platform and have a discovery meeting with the region’s Growth Advisor
Standard cancellation policy applies to paid events/workshops/courses (unless otherwise stated on event listing). Cancellations must be received 7 working days prior to the event. Cancellations after this time and ‘no shows’ on the day will be charged the full invoice amount. Substitutions are permitted if you can no longer attend.
Register here:
https://www.commerce.org.nz/event/sales-planning-teams
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