AI in Marketing & Communications

This workshop is designed for professionals in marketing, communications, and customer-facing roles who want to achieve greater marketing impact.

In four hours, you’ll learn to create audience-focused content, improve visibility in AI-driven search and recommendations, and build momentum in your local market, while always focusing on maintaining quality, brand consistency, and responsible use of business data.

Learning Outcomes:

- Implement repeatable AI workflows (prompts, templates, and a content calendar) to reduce time spent drafting and planning for marketing and communications tasks.
- Align messaging to objectives, customer stages and channel fit using practical strategy frameworks
- Use AI to produce content variants tailored to different customer segments and personalisation ideas without compromising brand consistency
- Track and interpret marketing metrics to turn performance into decisions and next actions.

You may also like the following events from Nelson Tasman Chamber of Commerce:

• Next month, 10th February, 11:00 pm, Leading Sales Teams in Nelson
• Next month, 12th February, 11:00 pm, Climate Leadership Development Programme in Nelson
• Next month, 27th February, 07:30 am, 36th Nelson Pine Industries Business Awards Gala Dinner in Nelson

Also check out other Workshops in Nelson.