Calling all young professionals! The AMCHAM Young Professionals Committee is pleased to invite you to their upcoming event exploring psychological dynamics in the workplace and the marketplace. Discover how to turn understanding into action with Gary van Broekhoven, consumer psychologist, university lecturer, and creator of the GRAMS Method™, a powerful framework for quickly uncovering what people really think, feel, and need. With 27 years of experience across industries from gaming to healthcare, Gary has helped brands like Disney and American Express transform behavioral insights into products, services, and strategies that stick. In this session, you will learn how to:
- **Decode human behavior** to navigate workplace dynamics with confidence.
- **Ask high-impact questions** that uncover hidden needs and motivations.
- **Apply behavioral design principles** to influence decisions and drive results.
Whether you are building client relationships, leading projects, or shaping your career path, Gary will equip you with the psychology edge to turn insight into influence.
**About the speaker**
Gary van Broekhoven is a consumer psychologist, university lecturer (ESADE; University of the Thai Chamber of Commerce, Bangkok), and inventor of the GRAMS Method™, a practical framework for uncovering user and customer insights. With 27 years’ experience, Gary began by designing gambling machines, gaining first-hand insight into habit formation and ethics, before moving into a broad range of industries, notably healthcare, where the focus is on improving people’s lives. He has worked with leading innovation consultancies and global brands, including Disney and American Express, helping teams turn behavioral insight into products and services that stick. Today, he advises organizations, teaches, and delivers masterclasses in consumer psychology and behavioral design.
Date and Time: October 22, 3 - 5 pm
Venue: True Digital Park, West Building, 2rd Floor, Classroom 1-3
Cost: Member: 450 baht
Non-members: 900 baht
Young professional rate: 350 baht
*Professionals under 30 years qualify for a special discounted rate. Please enter your age at time of booking. Non-members may be asked to show ID at the event registration desk.*
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