Think & Link with Jane Di Leo and Morgan Kennedy

Partnerships in marketing have become more challenging in recent years due to some dramatic events that have happened in collabs, celebrity endorsements and a variety of other partnership structures. We’re going to explore this with how the Medtronic and Mn Vikings partnership came together to benefit both parties.

We have Jane Di Leo, Vice President of Global Brand, Corporate Marketing and Impact Communications at Medtronic paired with Morgan Kennedy Vice President Partnerships and Premium Experiences for our Minnesota Vikings to discuss partnership marketing, the challenges and rewards of brands working together.

Areas of learning from this event;

One: How does a partnership conversation start, what moves it forward, how much time does it take and how does it finally come together.

Two: The shorter news cycles have a tendency to make “a think” into “a big thing” faster than ever, how does this impact thinking around partnerships in marketing.

Three: How to do due diligence to help mitigate risk and focus on the upside of a great partnership like this one.

Four: What kind of results are expected and what are the best measurement techniques.

Capsule started Think & Link as a french-style salon, to discuss the relevant topics of the day, connect with other like-minded individuals and share inspiring stories.

These events are sponsored by:

Capsule, a special projects agency in Minneapolis working with brands like PepsiCo, Patagonia, Osprey, Tyson Foods, Arc’teryx, Curaleaf and Kwik Trip on complex marketing, design and brand challenges.

Lake One, a modern growth and technology partner helping B2B brands navigate digital transformation across marketing, sales and customer experience.

August Ash, a web design, development, and digital marketing firm based in Bloomington, Minnesota. They have helped countless organizations in both the for-profit and nonprofit sectors solve complex challenges by aligning strategy, sales, technology, and marketing.

Co-hosts:

Aaron Keller, Managing Principal, Capsule

Abby Kelsey, Co-Founder, Always Social

In-Person Attendance Details:

3:00 - 4:00 pm CST: Arrival Grain Belt Brewery. Parking is free.

4:00 - 5:00 pm CST: Conversation with our guests.

5:00 - 6:00 pm CST: Close, networking, and looking forward to the next one.

Drinks and appetizers will be served. RSVP required for event entry. Parking, entrance and additional attendance details will be sent via email prior to the event.

Attendance is $35. Food, parking and libations are included. Active participation is expected.

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