Labor Day weekend at the H-D Museum will be loaded with excitement!
Thursday Bike Night – Ladies Night
Thursday, August 28 - 5-9 p.m.
Join us for a night of music, community, and celebration. We’re turning up the energy with live performances by Dandy Freling and Big Heart Kind Band. Plus, meet the inspiring women of The Litas Milwaukee and connect with riders who share your passion. Enjoy great food, cold drinks, and unbeatable company—all night long.
Bonus: You could win FOUR tickets to see The Black Keys at BMO Pavilion on September 5!
H-D® Factory Outlet Sale*
Thursday, August 28 – Sunday, August 31
10:30 a.m. - 5:30 p.m.
Gear up. Ride out. The H-D® Factory Outlet Sale is back with serious deals on genuine Harley-Davidson® gear and merch. Head to The Garage, fill your hands, and refresh your fall look with iconic style. Limited-time deals, only at the H-D Museum!
MKE Labor Day Weekend Challenge
Thursday, August 28 – Sunday, August 31
Enjoy Labor Day Weekend and ride to the iconic Harley-Davidson Museum. Visit at least five of the seven area venues and dealerships – House of H-D, Wisconsin H-D, Milwaukee H-D, West Bend H-D, Uke's H-D, Suburban H-D, or the H-D Museum. Complete the challenge to earn your achievement and 500 M&L Points, marking your dedication to the MKE Labor Day Weekend Challenge.
MOTOR Bar & Restaurant Smoker
Thursday, August 28 – Sunday, August 31
Dig into slow-smoked meats, sip ice-cold drinks, and kick back with patio vibes and lawn games—MOTOR® is where bikes, BBQ, and live music come together for one unforgettable weekend. Swing by, fuel up, and let the good times roll all weekend long!
Saturday, August 30
1-4 p.m. Live Music in the Plaza: Justin Witte
5:30-8:30 p.m. BBQ & Blues in the Plaza: Robert Allen Jr. Band
Big Unit Poker Run
Sunday, August 31
Registration - 8 a.m.
Start your day the best way possible, on two-wheels, riding for those who serve. The 18th Annual Big Unit Poker Run is more than an annual ride. It's your chance to support Fisher House Wisconsin, which provides a home away from home for military and veteran families during medical treatment. Whether you're a seasoned rider or just starting out, this event is perfect for everyone.
We’ve got grab-and-go breakfast. You bring the horsepower.
Bonus: Pre-register now and you’ll be entered to win a signed guitar from Sturgis Rally performers:
https://bit.ly/Register-BigUnitPokerRun
Not ready to commit? No worries. Day-of registration opens at 8 a.m. at the H-D Museum.
*Valid only for onsite use in the H-D® Factory Outlet at the H-D Museum on purchase of select, discontinued men’s and women’s Harley-Davidson® Motor-Clothes® merchandise and select official licensed products. Not valid for online purchases; not valid in the Harley-Davidson® Shop at the H-D Museum. Prices as marked in the H-D® Factory Outlet. Sale prices valid from Thursday, August 28 – Sunday, August 31, 2025. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.
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