Building a Holistic Digital Media Framework for Modern Consumers

This KORTX Classroom presentation will showcase how a holistic digital media framework can help brands effectively reach modern consumers. We’ll walk through the best practices of a strategic media mix, demonstrate a layered creative toolkit, and discuss an audience-based approach that leverages data management. Attendees will learn how to drive deeper engagement and measurable growth for their clients by aligning channel selection, creative innovation, and precise targeting.

Date: October 7th
Time: 5:00pm - 7:00pm
Location: 161 S. 1st Street, Milwaukee, WI. 3rd Floor

Corey Rice, Director of Strategy, has 15+ years of experience in digital media with an emphasis on programmatic strategy, advanced TV and audience management. He spent five years on the agency-side supervising General Motors' endemic accounts and joined the first-ever agency trading desk, Vivaki, in 2010. Over the past decade he helped AutoTrader.com build its data management platform, oversaw programmatic sales and strategy at TubeMogul and managed the Detroit region for Samba TV. At KORTX Corey oversees media planning and contributes to the strategic approach for all clients and industry verticals.

Adam Herdman graduated from Michigan State University in 2021 with a bachelor’s degree in Marketing. He began his career as a Programmatic Trader supporting General Motors, where he gained hands-on experience in digital advertising and media strategy. He later expanded his expertise in account management while working at Nativo, building strong client relationships and overseeing campaign execution. Today, Adam is an Account Executive at KORTX, where he combines his programmatic knowledge and client service skills to deliver impactful solutions and drive growth for partners.

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