Phobruary 2026: A Celebration of Culture, Cuisine, and Community
Hosted by VIA Community Development Corporation
Every February, VIA Community Development Corporation (VIA CDC) hosts Phobruary, a month-long celebration of food and culture that draws hundreds of visitors to Milwaukee’s near South Side—specifically the Silver City neighborhood along National Avenue.
The event spotlights family-owned Southeast Asian restaurants that serve pho, the traditional Vietnamese noodle soup, through a special discounted promotion. Each participating restaurant offers their own unique take on this beloved dish, inviting neighbors and visitors alike to explore new flavors while supporting small businesses.
Since its launch in 2012, Phobruary has become both a culinary tradition and a cornerstone of VIA’s business promotion strategy—showcasing Silver City’s National Avenue as a destination for dining, entrepreneurship, and cultural diversity.
2026 Phobruary Participants
Vientiane Noodle Shop
3422 W National Avenue
Tuesday–Friday | Dine-in only
10:00 AM – 8:30 PM
Small Beef or Meatball Pho Bowl – $8
Thai-Barbq Restaurant
3417 W National Avenue
Monday–Friday | Dine-in only
11:00 AM – 5:00 PM
Small Steak Pho Bowl – $8
3 Egg Rolls – $7
6 Crab Rangoons – $7
Small Chicken Fried Rice – $7
Phobruary Giveaways
Beginning on Monday, February 2, and running throughout the month of February, VIA CDC will host giveaways for restaurant-goers. Customers will have the chance to win a $25 gift card to one of the participating restaurants (6 winners total).
To enter, scan the QR code at your table.
For more information please visit viacdc.org
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Phobruary 2026: Una Celebración de Cultura, Gastronomía y Comunidad
Organizado por VIA Community Development Corporation
Cada febrero, VIA Community Development Corporation (VIA CDC) organiza Phobruary, una celebración de un mes de duración que resalta la comida y la cultura, atrayendo a cientos de visitantes al Near South Side de Milwaukee, específicamente al vecindario Silver City a lo largo de National Avenue.
El evento destaca restaurantes familiares del sudeste asiático que sirven pho, la tradicional sopa de fideos vietnamita, a través de una promoción especial con descuento. Cada restaurante participante ofrece su propia versión de este plato querido, invitando a vecinos y visitantes a descubrir nuevos sabores mientras apoyan a pequeños negocios.
Desde su lanzamiento en 2012, Phobruary se ha convertido tanto en una tradición culinaria como en una piedra angular de la estrategia de promoción de negocios de VIA, mostrando National Avenue en Silver City como un destino para comer, emprender y celebrar la diversidad cultural.
Participantes de Phobruary 2026
Vientiane Noodle Shop
3422 W National Avenue
Martes–Viernes | Solo para comer en el lugar
10:00 AM – 8:30 PM
Tazón pequeño de Pho de Res o Albóndigas – $8
Thai-Barbq Restaurant
3417 W National Avenue
Lunes–Viernes | Solo para comer en el lugar
11:00 AM – 5:00 PM
Tazón pequeño de Pho de Res – $8
3 Rollitos de Primavera – $7
6 Rangoon de Cangrejo – $7
Arroz Frito con Pollo Pequeño – $7
Sorteos de Phobruary
A partir del lunes 2 de febrero, y durante todo el mes de febrero, VIA CDC realizará sorteos para los comensales. Los clientes tendrán la oportunidad de ganar una tarjeta de regalo de $25 para uno de los restaurantes participantes (6 ganadores en total).
Para participar, escanee el código QR en su mesa.
Para más información, visite viacdc.org
Also check out other Business events in Milwaukee, Performances in Milwaukee, Food & Drink events in Milwaukee.
