CELEBRATE HOLLY JOLLY DAYS IN DOWNOTWN MIDLAND!
Experience the joy of the holidays December 5–7 as Downtown Midland shines with festive fun and community spirit. Explore your favorite local shops and restaurants as they host special workshops, exclusive discounts, and unveil new holiday items just in time for the season.
Admire the beautifully painted holiday windows, cozy up by outdoor fireplaces with a Commons beverage, and enjoy a weekend filled with family-friendly festivities that make shopping local extra special.
Make Holly Jolly Days your destination for holiday cheer—and support the heart of our community in Downtown Midland! Special thanks to our supporting sponsor, Ace Hardware & Sports, for helping make the season bright!
Help us kick off Holly Jolly Days with our annual Jingle Bell Fun Run/Walk on December 4 at 6:30 p.m. This free, 1-mile fun run or walk starts at the corner of McDonald and Main Streets in Downtown Midland. It’s not a timed race—so bring the whole family, take your time, and dress in your most festive gear (holiday sweaters, Santa hats, jingle socks—you name it!). All registered participants will receive a jingle bell bracelet to wear during the event. Furry friends and strollers are welcome—the more, the merrier!
Then, keep the holiday spirit going and join Downtown Midland bars for our fourth annual Ugly Sweater Bar Crawl on Friday, December 5 starting at 7 p.m. Gather your friends, don your tackiest sweater, and enjoy a night of laughter, local drinks, and festive fun!
Make this holiday season merry, bright, and uniquely Downtown Midland!
Hours may vary as this event runs during the operating hours of each individual businesses.
❄️ STATIONS: ❄️
✨Create Your Own Ornament: Joyful Tantrum, Molasses Smokehouse and Serendipity Road have come together to host a special event at Molasses Smokehouse. Stop by December 5-7, Friday through Saturday, from 12 p.m. – 5 p.m. to create a personalized ornament to gift or keep for your tree during this festive collaboration.
✨DIY Wrapping Stations:Make gifting effortless! Wrap your purchased gifts at DIY gift-wrapping stations located at FILL, and Modern Explorers Guild.
❄️ SALES & SPECIALS: ❄️
✨ Ace Hardware & Sports
✨ Aviator Cookie Company
✨ Bookmarks
✨ Brinstar Arcade Bar & Grill
✨ Coyer Candle Co.
✨ FILL: Celebrate the season at FILL where you can find pre-made holiday gift bundles, sustainable stocking stuffers, and gift cards for easy gifting. Adults, make gift giving easy by taking advantage of their gift-wrapping station and while you are shopping your kids can send their letters at their North Pole station.
✨ Health Hut: Stumped on stocking stuffers? Health Hut has you covered! Check out their seasonal Essential Oil blends, including, Candy Cane Lane, Sugar Plum, Woodland Walk and Pumpkin Spice. Also, don’t miss their NEW Lantern Style oil diffuser, with an electric faux flame and carrying handle. Plus shoppers a complimentary candy cane that is dye free and allergen free.
✨ Heather ‘n Holly
✨ Joyful Tantrum: It’s stocking bar season at Joyful Tantrum! Fill a stocking for $5 off and grab a candy cane at checkout for a special gift or savings!
✨ Last Season Boutique
✨ Little Forks Outfitters
✨ Modern Explorers Guild: Make gifting effortless at Modern Explorers Guild! Finish your shopping experience by wrapping your purchased gifts at our DIY gift wrapping station.
✨ Molasses Smokehouse
✨ Peel ‘n Pare
✨ Pizza Baker
✨ Pizza Sam’s
✨ PokerFace Aesthetic Club: This holiday season, give your skin the gift of glow—20% off premium medical-grade skincare at PokerFace Aesthetic Club!
✨ Proper Taco: Discover an exciting array of stocking stuffers—from puzzles, notebooks, mugs, and candles—for the difficult-to-shop-for adults in your life, as well as gift cards and a few delicate offerings for those with a more modest sense of humor. Give the gift of impropriety with Proper Taco. For a tasty treat, try Maud, a kalamata & sun-dried tomato feta taco—perfect for a snack or a meal.
✨ Sassy & Chic Boutique: Discover new holiday merchandise at Sassy & Chic Boutique where the more you spend, the more you save! Spend $70 for 10% off, $100 for 15% off, or $150 for 20% off!
✨ Serendipity Road: The Self-Care Bar — where shopping meets serenity. Stroll through their boutique filled with beautiful, soul-lifting finds, then try something just for you at their self care bar. Whether you’re crafting a candle, curating a bath ritual, or building your own self-care gift set, it’s all about embracing joy and don’t forget to pull a candy cane at checkout for a complimentary gift or discount.
✨ Swae’ Spa
✨ Tavern on Main
✨ The H Hotel: Make your carriage ride even sweeter! Stop on by The H Hotel to purchase hot chocolate from their Beverage Cart under the clock tower during the following select times: Dec 5 (6–8 PM) and Dec 6–7 (12–3 PM)
✨ Ways to Wellness: Get $5 off when you spend $40 or more!
✨ WhichCraft Taproom:
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