Marketing & Sales Acceleration Workshop (FREE)

Welcome to the Marketing & Sales Acceleration Workshop at Groundswell Startups on September 18, 2025 at 4:30 PM (Eastern Time)! Join us for an in-person, interactive session filled with valuable insights and strategies to boost your marketing and sales efforts.

Marketing & Sales Acceleration Workshop

Come join us for an exciting day of learning and networking at Groundswell Startups! Our workshop is designed to help you supercharge your marketing and sales efforts. Whether you're a seasoned pro or just starting out, this event is perfect for anyone looking to take their business to the next level.

In this workshop, Fortune 500 sales consultant Stephen Sopko will share the key to building sales momentum using best practices from experienced veterans in the field. The second half of the session features a hands-on workshop designed to help founders formalize their ideal customer profile and put it into action this 2026.

Many of you have asked why we’re hosting these workshops. The truth is, I’m taking the lead from something bigger than myself. Sure, I could keep chasing clients the old way (5,000 cups of coffee)… or I could lean into something more authentic, real, and hands-on.

Our goal is for each session to deliver real value while putting the spotlight on others — not me. How can we provide as much value as possible in the shortest amount of time? That's what these workshops aim to achieve!

This isn’t a new idea. It’s actually pretty Biblical (Phil 2:3).

It also reflects the principle that everyone with a skill is called and invited to “give first” — a philosophy championed by Brad Feld, a man I like to call the “Godfather of Startup Communities.” Fun Fact: I interviewed him in 2013 and he radically reshaped my view of the world. In fact, I started reporting exclusively on startups and launched Groundswell with Mark Mohler and John Vecchio about a year or so afterward.

Since then, I have both personally learned from and collaborated alongside dozens of mentors who share Feld’s belief that we are each responsible for building stronger communities, technologies, nonprofits, and more — because that’s what makes life vibrant and worth living.

TONIGHT'S SESSION features guest Stephen Sopko. Since meeting Sopko earlier this spring, I know he has volunteered more than 100 hours of his time to individual founders within our coworking space (you’re going to love his presentation tonight). Personally, I have come to admire Sopko’s ability to see an organization through a kaleidoscopic lens — noticing how each moving part creates both value and obstacles for the others. His gift is quickly identifying the friction points that stand between a company and success. With decades of experience at Dell, Oracle, and Palisade, Sopko brings a full-spectrum perspective on what it takes to remove all barriers and unlock future growth.

Don't miss this opportunity to gain valuable insights and strategies from industry experts. Sign up now to secure your spot!

Click here to check out last week's workshop: http://bit.ly/4mMlEWy

Also check out other Workshops in Melbourne, Meetups in Melbourne.