TOMS Brings ‘Moments of Joy’ to Life with Café Takeover and Family-Focused Casting Call

TOMS is bringing its Moments of Joy campaign to life with a special café takeover at La La Land Kind Café’s Santa Monica and The Grove locations. Guests can enjoy the exclusive “Cup of Joy” — an iced vanilla latte or matcha topped with blue spirulina foam — along with TOMS-branded décor social media moments and an early preview of the Spring 2025 collection.

To kick things off the first 100 guests at each location on launch day May 8 will receive a free pair of TOMS sunglasses with purchase.

As part of the celebration TOMS is also hosting its first-ever Family Casting Call from May 8–30. Families across the U.S. and Canada are invited to share their stories at TOMS.com/casting (launching May 8) or in person at the café pop-ups on May 17 (The Grove) and May 18 (Santa Monica). Participants at the in-person events will receive a free drink and professional photo with their entry.

In support of both brands’ missions a portion of proceeds will be donated to the La La Land Foundation to benefit foster youth.

The Grove

189 The Grove Drive Suite G. 1C Building S10 Los Angeles CA 90036

(323)-879-9132

Montana Ave

1426 Montana Avenue Santa Monica CA 90403

(310) 393-2656