From Zero to Growth: A Roadmap to Grow Your Followers

2.5 Hour Interactive Workshop Led by International Speaker & Brand Strategist Stephanie Perrault Mentor at Plug and Play, SelectUSA, Techstars, and Startup World Cup Ready to stop guessing and start growing? Whether you’re an early-stage founder, coach, creator, or professional ready to expand your digital presence, this workshop will walk you through a proven roadmap to grow your audience authentically, and turn followers into opportunities. What You’ll Learn:

Crafting your Identity:

The 5Cs Blue Print for Personal Branding story telling Context, Character, Conflict, Choice, and Change, learn how these pillars create sustainable growth.

Psychology of Attention & Trust Understand how people really connect online—build trust, emotion, and resonance into your brand with human-first strategies.

Know Your Audience Use audience profiling frameworks to pinpoint: Where they hang out (LinkedIn, Instagram, TikTok, YouTube) What they need to hear How to position yourself as their go-to voice Platform Strategy Breakdown Real tactics for organic growth, engagement, and discoverability on:

LinkedIn: Authority-building through thought leadership Instagram: Story-driven visibility and reels

TikTok: Cultural relevance and short-form virality

YouTube: Evergreen content and search-powered reach Viral Content Frameworks + Calls to Action That Convert How to deliver value while building momentum, and actually get your audience to act.

Authenticity in the Age of AI Create like a pro without losing your voice. Learn how to integrate AI tools to boost productivity, write engaging content, and stay consistent while remaining deeply you.

Case Studies & Creator Breakdowns See what’s working, and why. We'll reverse-engineer the success of creators and brands who started from zero.

Build Your Monetization Funnel From content to conversion: Lead magnets & CTAs Community funnels Paid offerings & partnerships Tools to automate and scale Who Should Attend? Aspiring thought leaders and creators Early-stage founders looking to build audience-first startups Coaches and consultants ready to scale Professionals ready to stand out and monetize their expertise .

Bring your notebook, your vision, and your boldest self. This isn’t just about followers, it’s about building influence.

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