Building your personal brand on LinkedIn and beyond

With over 20 years of experience and 1,000+ meetings delivered since our founding in 2004, MD2MD brings SME business leaders from a variety of sectors together for impactful peer-to-peer connection and collaboration. We invite SME business leaders to join us for an opportunity to share diverse perspectives, encourage fresh thinking and grow through open conversations.

We’ll explore the common mistakes people make and why they matter, guide you through a fun and thought-provoking brand identity exercise and help you define your own voice and brand pillars. You’ll learn how to turn ideas into impactful content and opportunities and we’ll wrap up with a practical discussion on overcoming the blockers that often hold people back. Expect a session full of energy, insight and real-world takeaways you can put into action straight away.

• Be honest – you know you should be doing more around your personal brand anyway
• When it comes to LinkedIn – over a billion people are on the platform (so your audience will be on there)
• But, only 5% of users take full advantage of this space – so there is a massive opportunity here
• Because MD2MD is an open, honest and trusted space – we can share the good stuff. We’ll share insight from what we’ve learned doing this for leaders at businesses like MoneySuperMarket, The Royal Navy’s Museums and others
• You’re probably too busy and / or don’t know quite how to go about it – we’ll tell you how

• Why personal brand matters and how business leaders could (and should) be leveraging this for sales and more
• How to define your personal brand themes – what do you want to be known for
• How to leverage your audience
• Overcoming barriers to talking and posting

• You’ll literally leave with your personal brand themes defined – we’ll do this in the session
• Posts ready to go – we’re going to be interactive and you’ll leave with a some usable content to share straight away
• Cake (we’ll literally bring cake)