How to Build a Brand with Staying Power

About This Event

When you bring your brand story to life with weight and worth behind your words, you stand out in the hearts and minds of your audience, and you inspire them to connect with you, believe in you, and invest in you. Learn how to craft a story worth telling that moves audiences to take action with Diane Pauley, founder of Gimme Sweet Words, a brand storytelling studio helping founder-led brands bring their brand stories to life.

Diane is a connector, a storyteller, and a strategic communicator who fully believes in the power of standing in your story, owning your worth, and using your authentic voice to share your message with the people who are meant to hear it. Diane will walk you through the 3-step storytelling framework she's used for more than a decade to help founder-led brands stand out with powerful positioning, magnetic messaging, and authentic marketing.

What You'll Learn

After this workshop, not only will you know how to clearly articulate who you are, confidently communicate what you do, and create a compelling presence that pulls in clients—you'll feel ready to show up for your brand powerfully. People want to be a part of the story that you tell, so learn how to craft a story worth telling.

Who It's For + What to Expect

This will be an interactive workshop with guided prompts, exercises, and activities for business owners ready to establish a strong brand identity, communicate the value of their services, and tell a powerful brand story that pierces through.

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