Business Skills for Artists: Day 2: Artfully Seen — Crafting Your Brand, Story and Value
What does your work say about you — and how do you want to be seen?
In this one-day workshop for visual artists, we’ll explore how to communicate the essence of your creative practice through brand identity, storytelling, and networking. Through a mix of discussion, guided exercises, and practical tools, you’ll learn how to:
- Define and refine your artist brand in a way that feels true to your work
- Craft and share your story and artist statement to deepen connection with audiences and opportunities
- Understand value and sustainable pricing
- Consider common income streams
- Networking to build relationships that support your practice
Artfully Seen is about showing up with clarity and confidence — so your art, and your voice, can resonate more fully with the world around you.
NOTE: This is part of a 3-day series of workshops. Each workshop day can be booked individually to suit your specific needs and schedule. Whether you’re just starting to get clear on your artistic goals, ready to define your brand, or eager to dive into marketing and promotion, you can join the sessions that best match where you are in your creative journey.
However, participants who attend all three days gain the greatest benefit. The series is designed as a comprehensive progression. Building from self-reflection and foundational planning to branding and finally strategic marketing. Completing the full program provides a cohesive framework that supports sustainable growth, ensuring you leave with a well-rounded, actionable plan tailored to your unique practice and goals.
By the end of the series, you’ll have a personalised roadmap, more clarity on your artistic identity, and a strategic plan to promote your art and connect with the right audiences.
Join us and let us help you turn your creative passion into a business by developing practical skills tailored for artists.
Feedback from previous workshops:
“I found the content answered all the questions I had as an amateur artist who would like to exhibit and sell her work, and more besides. Fiona made the sessions a helpful mix of educational and interactive. She prompted us to reflect on where we are and the thing, or things, that might be holding us back and what we see as our greatest challenges now. All of which was very helpful and prompted me to think about stuff I would not have considered had I not gone on the workshops. “
“I can’t recommend this set of workshops enough. I now have the tools I need to push myself forward as a textile artist. We all came away with a file full of fantastically curated information, pointers, references. I will be dipping in & out of this file for years to come. Well worth the money & time. I would highly recommend. Thank you.”
“Professional Trainer Fiona presented a wealth of material interspersed by regular pauses throughout for written self reflection. This enabled us to break down a mass of ideas into action points with which to move forward. In addition to extensive notes there were super appendices detailing address contacts and inspiration for developing our working practise.”
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