This free two-part workshop is designed to help you master email marketing. You can attend either session individually, or both together for a complete experience. Session One focuses on the core strategies of effective email marketing, while Session Two is an interactive, hands-on workshop where you’ll apply what you learned to build your own email template using Constant Contact.
Registration is in the Tickets part of this event.
First Session 10:00AM - 10:45AM
Second Session 10:45AM - 12:00PM
Email remains one of the most powerful tools for reaching your audience—if you use it the right way.
Session One will cover the fundamentals of effective email marketing, from building a healthy contact list to writing subject lines that get opened and designing content that inspires clicks. We’ll explore timing, frequency, and compliance guidelines, as well as strategies to increase engagement without overwhelming your subscribers. Whether you’re just starting out or looking to refine your approach, you’ll walk away with practical tips to create emails your audience actually wants to read.
Key Takeaways:
Learn what makes a strong subject line and preheader
Discover design and content best practices that drive clicks
Understand timing and frequency for better results
Build trust with compliance and permission-based marketing
Gain a checklist of do’s and don’ts to improve every campaign
Session Two
In order to participate in this workshop you will need a Constant Contact account. There is a link for a free trial in the class registration.
We recommend bringing your own laptop to this session so you can work directly on your email template. Laptops are also available for attendees, but please note they will only have access to the internet.
Your brand deserves to shine in every email you send.
In this interactive workshop, we’ll guide you through creating a polished, reusable email template in Constant Contact that reflects your brand identity. You’ll learn how to customize layouts, apply your logo and colors, insert images, and design content blocks for newsletters, announcements, and promotions. By the end of the workshop, you’ll have a professional, on-brand email template ready to use—making your future campaigns faster, easier, and more effective.
Key Takeaways:
Understand the Constant Contact editor and its tools
Learn how to add logos, brand colors, and fonts
Design content blocks for newsletters, events, and promotions
Save and reuse templates for consistent branding
Leave with a finished, branded email template you can start using right away
Speaker Bio: Tracy O’Clair
Tracy O’Clair is a seasoned digital marketing strategist, Constant Contact Authorized Expert, and founder of TOCmedia—a full-service marketing agency serving small businesses and nonprofits across the U.S. With over 15 years of hands-on experience in social media, email marketing, and website strategy, Tracy specializes in helping entrepreneurs get organized, stay visible, and connect meaningfully with their audiences online.
Since launching TOCmedia in 2009, Tracy has built a reputation for combining transparency with technical know-how, delivering practical solutions in an industry that often feels overwhelming to small business owners. She is a Sprout Social Agency Partner, an Intuit Mailchimp agency partner, and a long-time presenter for digital marketing platforms, workshops, and business development organizations.
Born and raised in Maine, Tracy brings small-town values to a fast-paced digital world—offering clear, actionable advice that helps businesses thrive without the fluff. Whether she's helping a business clean up its digital presence or teaching clients how to create email campaigns that work, Tracy leads with clarity, humor, and a deep commitment to making marketing manageable.
You may also like the following events from Lewiston Auburn Metropolitan Chamber of Commerce:
- Next Tuesday, 30th September, 12:00 pm, Your Marketing Strategy, New Ventures (Hybrid – In person Lewiston and Online) in Lewiston
- Next month, 6th October, 03:00 pm, Business Lab: Ignition Series One by LA Metro Chamber in Lewiston
- Next month, 8th October, 03:00 pm, Social Media & Content Creation Workshop with Tiger Funk Media in Lewiston
Also check out other
Workshops in Lewiston,
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