Mastering the Art of the Ask: Strategies to Unlock Your Donor’s Generosity
Fundraising is evolving—and so are donor expectations. In today’s philanthropic landscape, relationships matter more than ever, and the way you ask can be the difference between a transactional gift and a transformational partnership.
Join Keith Curtis, CEO and Chairman, and Kate Hildebrand, Consultant of The Curtis Group, for a dynamic and practical session that demystifies the art of the ask and equips you to secure stronger, more meaningful support for your mission.
Drawing on The Curtis Group’s 35+ years of experience helping nonprofits raise millions, this session will cover how to build trust, understand donor motivations, and tailor an “ask” that inspires generosity. Participants will walk through the essential stages of a successful solicitation—cultivating, preparing, asking, closing, and stewarding—with real examples and ready-to-use tips.
We’ll answer questions such as:
--How do I know when a donor is ready to give?
--What do I say during the ask?
--How do I navigate “no,” hesitation, or tough questions?
--How do I keep donors engaged after the gift?
You’ll leave with clear guidance and renewed confidence to lead your next donor conversation.
In Partnership with the Community Foundation for Loudoun & Northern Fauquier Counties
Intended Audience:
Nonprofit Executive Directors / CEOs, Directors of Development, development staff, and board members looking to strengthen their knowledge and plan their giving this year.
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