WINNING with Objections

Agents who master objections are the ones winning more business in today’s market.

Buyers are worried about interest rates. Sellers are pushing back on price. Renters think they are better off waiting. These conversations can stall deals, shake confidence, and cost you clients.

Join Las Vegas mortgage expert for Winning with Objections to learn strategies and scripts designed to help you flip hesitation into action and position yourself to win.

• Real-world strategies that are working right now in today’s market
• Clear, ready-to-use scripts for handling the toughest objections
• Simple ways to reframe “waiting for the market” and “I’ll just keep renting”
• A proven approach to turn rate concerns into motivation
• A framework that positions you as the obvious choice

Every agent hears the same objections, but not everyone knows how to handle them. Those who do are the ones winning more listings, building trust faster, and closing more deals.

This event is about more than scripts. It's about giving you the confidence to handle any situation and separate yourself from the competition.

Seats are limited. Reserve your spot and be ready to win your next client conversation!

Bill Gaylord, Regional VP / Mortgage Expert with CrossCountry Mortgage, is a seasoned mortgage and real estate professional with 32+ years of experience in lending and 7 years as a commercial real estate appraiser.

He has worked alongside top agents in every kind of market and brings unique insights into what makes buyers act fast and sellers feel confident.

Bill has held numerous leadership roles, including previous ownership and senior management at one of the nation’s largest private mortgage banking firms prior to the 2007 financial crisis. He has personally bought and sold over 25 homes - including personal residences, second homes, and investment properties - and has also managed joint ventures with home builders.

Today, his favorite role is being a “boots on the ground” originator, educating consumers on financing and helping them achieve wealth through homeownership.

Connect with Bill at .

Bill Gaylord, NMLS 680603

Gaylord-Hansen Team at CrossCountry Mortgage

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