WINNING with First-Time Buyers

With many homeowners holding tight to their low, pandemic-era rates, move-up activity has slowed. That shift has created a gap, and first-time buyers are stepping in to fill it.

They now account for nearly half of all purchase mortgage applications and are quickly becoming the most active segment in the market. Knowing how to guide this demographic with confidence could be what sets you apart from the competition.

Join Las Vegas mortgage expert to learn strategies designed to help you win more first-time buyer business and close faster with less stress.

You'll walk away with a deeper understanding of this critical demographic and a clear plan to overcome common obstacles and position yourself as the agent they trust.

What you’ll learn:

✔ The #1 mistake agents make with first-time buyers
✔ How to stand out with a scripted buyer consultation
✔ Proven strategies for speed, negotiation, and offer acceptance
✔ How to handle buyer-paid and seller-paid compensation like a pro
✔ Tools to help nervous buyers feel confident and ready to move
✔ The most trusted pre-approval system built for today’s market

Whether you’re new to working with first-time buyers or just want a stronger plan in place, this session will leave you with real-world tools, not just theory.

Seating is limited and filling fast, so make sure to register to secure your spot.

Bill Gaylord, Regional VP / Mortgage Expert with CrossCountry Mortgage, is a seasoned mortgage and real estate professional with 32+ years of experience in lending and 7 years as a commercial real estate appraiser.

He has worked alongside top agents in every kind of market and brings unique insights into what makes buyers act fast and sellers feel confident.

Bill has held numerous leadership roles, including previous ownership and senior management at one of the nation’s largest private mortgage banking firms prior to the 2007 financial crisis. He has personally bought and sold over 25 homes - including personal residences, second homes, and investment properties - and has also managed joint ventures with home builders.

Today, his favorite role is being a “boots on the ground” originator, educating consumers on financing and helping them achieve wealth through homeownership.

Connect with Bill at .

Bill Gaylord, NMLS 680603
Gaylord-Hansen Team at CrossCountry Mortgage
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