Design for Subconscious Human Behavior with Color

Design for Subconscious Human Behavior with Color
Every day our own behavior is being unconsciously directed. Discover the principles used by marketers and the entertainment industry who have long harnessed subconscious cues of color, shape, and space to guide behavior and profit. Discover the strategic power of color—backed by research, case studies and neuroscience—to shape behavior, boost well-being, and elevate results in the built environment.