Generative Engine Optimization for PR: A Hands-On Guide to AI Visibility

AI-powered platforms like ChatGPT and Bing Copilot are changing the rules of digital visibility. In this practical workshop, you’ll discover how Generative Engine Optimization (GEO) can help your communication content stand out in generative search results. We’ll cover actionable steps for optimizing press releases, thought leadership pieces, and brand messaging so they’re accurately represented by AI tools. Walk away with a clear roadmap for integrating GEO into your communication strategy.

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