Join us for a lunch-and-learn with Dena Seidel, founder of the Rutgers University Scientific Storytelling Lab, as she shares practical strategies for partnering with technical professionals to elevate complex work into narratives that connect with real-world audiences.
An Emmy award–winning documentary filmmaker and interdisciplinary social scientist, Seidel has pioneered a scientist-centric approach to storytelling that empowers technical specialists to articulate the value, impact, and humanity behind their work.
Drawing from her experience designing Rutgers’ first research-based filmmaking curriculum and leading student-driven science documentaries, she will explore techniques communicators can apply immediately, including:
🧠 Facilitating deeper conversations with researchers who may be hesitant or overly technical
📊 Identifying narrative arcs within data-heavy or highly specialized projects
💬 Translating complexity without sacrificing accuracy
🤝 Building trust and collaboration between communications teams and technical experts
This session is designed specifically for communication, PR, and marketing professionals who operate at the intersection of public engagement and technical expertise.
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