#๐๐๐๐จ๐๐ข๐ ๐ ๐๐ฒ๐ป๐๐ฟ๐ฒ ๐ผ๐ณ ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฎ๐ป๐ฑ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต - ๐๐ถ๐๐๐ถ๐ป๐ด๐๐ถ๐๐ต๐ฒ๐ฑ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ฆ๐ฒ๐บ๐ถ๐ป๐ฎ๐ฟ
๐๐ถ๐๐ฒ๐ฟ๐๐ฒ ๐๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ฅ๐ฒ๐๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด ๐๐ผ๐น๐น๐ฒ๐ฐ๐๐ถ๐๐ถ๐๐บ ๐ถ๐ป ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต hosted by Professor Deborah Cai, Acting Dean, Klein College of Media and Communication at Temple University
Date: 16 September, 2025 (Wednesday)
Time: 2:30pm (HKT)
Venues: CVA 1022, HKBU and on Zoom
Details & Sign Up:
https://www.hkbu.online/commfilm/diverse-approaches-for-rethinking-collectivism-in-research/ (link in "Comment")
What to Expect: Since Hofstedeโs seminal work on cultural dimensions in 1980 and Triandisโs influential volume Individualism and Collectivism (1995), the construct of #collectivism has become a cornerstone in cross-cultural psychology and communication, particularly to study East Asian societies. Its ubiquity in scholarly discourse, however, often overlooks a deeper issue: the conceptual and methodological limitations that continue to shape and constrain how collectivism is understood and measured.
This seminar re-examines collectivism not as a static cultural trait, but as a multifaceted phenomenon. It will address the assumptions embedded in its definition, highlight the cultural blind spots in its operationalisation, and introduce alternative frameworks that offer richer, more context-sensitive insights. By unpacking these challenges, the discussion aims to move beyond the cultural binary of individualismโcollectivism and foster a more nuanced understanding of cultural attitudes and behaviours.
Temple University
#HKBUCMCR #CMCR #HKBU #TempleUniversity #DeborahCai #Individualism #CommunicationStudies #CommunicationResearch
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