Using Neuro-Linguistic Programming to Build the Foundation of Brands

A guide for cross-border SMEs or anyone in the Branding Industry

When & Where• Dates: Two consecutive Mondays, November 17 and 24, 2025.

• Time: 13:00 – 16:30• Venue: Myths Café, Saigon

• Fee: 600,000 Dong per participant: Who Should Attend

• Executive Management• Marketing & Sales Teams

• Advertising Professionals

• University Professors & Teachers

• Brand Consultants

• Anyone passionate about cross-cultural branding Workshop OverviewEntering Western markets requires more than literal translation—it demands an understanding of how language, symbols, and sensory cues shape consumer perception. In this 3-day, hands-on series, you will learn to:• Map neurological triggers behind brand recall

• Craft messaging that resonates across cultures

• Apply NLP techniques to your visual identity and taglines

• Avoid common pitfalls—like the infamous “Child Shredded Meat” mistranslation Agenda HighlightsDay 1: Foundations of NLP & Brand Psychology

• Core principles of Neuro-Linguistic Programming

• How language patterns influence buyer behavior

• Interactive exercises: sensory-based message testing

Day 2: Cross-Cultural Symbolism & Semantic Framing

• Decoding cultural metaphors and archetypes

• Case studies: successes and mishaps in global branding

• Workshop: reframing product names for Western audiences About the Author & TrainerRodney Josephson

• Master Trainer in Neuro-Linguistic Programming

• Author of 10 books on language, leadership, and creativity

• Lyricist with 8 produced albums

• Consultant to SMEs and multinationals Registration & ContactSeats are limited. Reserve your spot today! Email: cm9kbmV5am9zZXBoc29uMjIgfCBnbWFpbCAhIGNvbVJlY2VpdmU= a free PDF draft version of the Published Chapter (World Scientific Publishing).

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