📊 MARKETING IN THE ERA OF AI & TURBULENCE - HOW TO LEAD YOUR BUSINESS FORWARD?
🌍 Never before has marketing faced so much turbulence: 𝐭𝐡𝐞 𝐫𝐢𝐬𝐞 𝐨𝐟 𝐀𝐈, 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐝𝐞𝐦𝐚𝐧𝐝𝐢𝐧𝐠 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐧𝐬𝐢𝐟𝐲𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧.. Decisions based only on intuition can result in significant costs for firms, including missing growth opportunities and losing customer trust.
💡 The numbers speak clearly:
📊 93% of businesses in Vietnam have already adopted at least one AI tool to engage customers (Deloitte, 2025).
📊 Companies that effectively utilize client data get 85% higher revenue and 25% greater gross profit compared to competitors (McKinsey, 2025).
📊 76% of consumers are willing to stop buying from companies that neglect environmental, employees, or community concerns (Key ESG, 2025).
These statistics illustrate that applying AI and data enhances marketing accuracy, optimizes costs and demonstrates ROI. Sustainable branding and communication strategies are the keys for establishing long-term trust and maintaining competitive advantage in a volatile market.
📌 𝐖𝐎𝐑𝐊𝐒𝐇𝐎𝐏: “𝐋𝐄𝐀𝐃𝐈𝐍𝐆 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐓𝐑𝐀𝐍𝐒𝐅𝐎𝐑𝐌𝐀𝐓𝐈𝐎𝐍: 𝐅𝐑𝐎𝐌 𝐀𝐈 𝐈𝐍𝐒𝐈𝐆𝐇𝐓𝐒 𝐓𝐎 𝐂𝐎𝐌𝐏𝐄𝐓𝐈𝐓𝐈𝐕𝐄 𝐀𝐃𝐕𝐀𝐍𝐓𝐀𝐆𝐄”
HUREDIN presents this in-depth workshop, designed for business leaders, marketing managers, and professionals who are looking to elevate their thinking and lead effectively in today’s new era. Participants will gain two critical perspectives: Participants will gain two critical perspectives:
🔹How to apply data and AI to optimize marketing performance and clearly demonstrate value to leadership.
🔹How to build branding and sustainable communication strategies that strengthen trust and create positive impact for the community.
👨🏫 𝐊𝐄𝐘𝐍𝐎𝐓𝐄 𝐒𝐏𝐄𝐀𝐊𝐄𝐑𝐒
🧩𝐃𝐫. 𝐍𝐠𝐨 𝐓𝐚𝐧 𝐕𝐮 𝐊𝐡𝐚𝐧𝐡 - 𝐒𝐞𝐧𝐢𝐨𝐫 𝐋𝐞𝐜𝐭𝐮𝐫𝐞𝐫 𝐚𝐭 𝐔𝐄𝐇, 𝐂𝐨𝐮𝐧𝐭𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐊𝐚𝐬𝐩𝐞𝐫𝐬𝐤𝐲 𝐈𝐧𝐝𝐨𝐜𝐡𝐢𝐧𝐚
With more than 20 years of experience managing technology at global corporations such as Microsoft, Google, Oracle, and DXC Technology, he currently leads the Master’s in Information Design & Technology (Martech) at UEH. Beyond his leadership role, Dr. Khanh is a passionate educator, co-founding the Fintech Institute under the Ho Chi Minh City Computer Association.
🧩𝐌𝐀. 𝐇𝐮𝐲𝐧𝐡 𝐓𝐡𝐢 𝐗𝐮𝐚𝐧 𝐋𝐢𝐞𝐧 - 𝐂𝐡𝐚𝐢𝐫𝐰𝐨𝐦𝐚𝐧 𝐨𝐟 𝐂𝐀𝐅 𝐂𝐨𝐦𝐩𝐚𝐧𝐲, 𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐄𝐒𝐆 𝐂𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐞 𝐚𝐭 𝐏𝐍𝐉, 𝐕𝐢𝐜𝐞 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧.
With over 25 years of marketing experience, she has held key positions at top corporations including LG, Dutch Lady, Unilever, Suntory PepsiCo, and PNJ. More than a strategic leader, she is a pioneer in developing young talent, empowering female leaders, and driving ESG initiatives that contribute to sustainable community development.
👥 WHO SHOULD JOIN THIS WORKSHOP?
🔹 Mid-level Marketing Managers & Department Heads: seeking knowledge and experience in applying data and AI to optimize marketing effectiveness, prove ROI, and prepare for senior leadership roles.
🔹 𝐒𝐞𝐧𝐢𝐨𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 & 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬: looking to access new thinking and tools in brand strategy and sustainable communication to enhance decision-making and team leadership.
🔹 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 & 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐋𝐞𝐚𝐝𝐞𝐫𝐬: searching for solutions to apply AI, data, and ESG to scale up and build trustworthy, differentiated brands.
🔹 𝐇𝐑 & 𝐋&𝐃 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬: interested in international training programs and looking for solutions to enhance the capabilities of in-house marketing managers.
✨ Special Highlight: The program will also introduce the Chief Marketing Officer (CMO) Programme. This is a joint training initiative between HUREDIN and Nanyang Technological University (NTU) Singapore, designed specifically for marketing managers who aspire to elevate their careers. NTU is ranked among the top 3 universities in Singapore, the top 12 universities worldwide, and the top 4 universities in Asia.
📌 WORKSHOP DETAILS
⏰ Time: 09:00 - 11:30, Saturday, 27 September 2025
📍 Venue: UEH - Campus B, 279 Nguyen Tri Phuong, District 10
🗣 Language: English
🎓 Format: In-person, limited to 50 participants
💰 The participation fee is fully sponsored by HUREDIN
🔗 REGISTER NOW
👉 Registration Link:
https://forms.gle/1GXeJh874t7sRVKc8
Seats are limited to ensure interaction quality, and registration will close once capacity is reached. Therefore, we kindly ask you to check your schedule carefully before registering, so the program willrun smoothly and more participants canhave the chance to attend. Thank you sincerely for your interest.
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#UEH #HUREDIN #NTU #MarketingTransformation #AI #DataDrivenMarketing #SustainableBranding #FutureCMO #CMO
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VIỆN PHÁT TRIỂN NGUỒN NHÂN LỰC VÀ KINH DOANH (HUREDIN)
🏢 Địa chỉ: Phòng B2.005, Cơ sở B UEH - 279 Nguyễn Tri Phương, Phường Diên Hồng, TP.HCM
☎️ Hotline: 0898 338 999
📧 Email:
aHIgfCB1ZWggISBlZHUgISB2bg==
🌎 Website:
https://hr.ueh.edu.vn/
Also check out other Workshops in Ho Chi Minh City.
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