MPM Seminar - Tuesday 28th October 2025

Speaker: Dan Monheit

Topic: Inside the Mind: Behavioural Science for Pharma Marketers

Where: CreativeCubes.Co Hawthron (Level 1, 10 Oxley Road, Hawthorn VIC 3122)

When: Tuesday, 28th March 2025

Time: 8:00am to 10:00am

Dan Monheit

Dan Monheit is an entrepreneur, business leader, and expert in behavioural science who built one of Australia’s most successful customer experience agencies from the ground up.

In 2005, he co-founded Hardhat, a CX and creative agency that redefined marketing through the lens of behavioural science. Over nearly two decades, Dan led the agency’s growth, securing over $100 million in revenue and working with some of Australia’s most iconic brands, including AMP, DocuSign, Kogan.com, Australia Post, and Mattel.

In 2024, Hardhat was acquired by Thinkerbell, one of the world’s leading independent creative agencies, marking a new chapter in Dan’s career. Now, as Chief CX Thinker at Thinkerbell, he continues to push the boundaries of customer experience, blending behavioural insights with world-class creativity to drive real business impact.

Beyond the boardroom, Dan is a sought-after keynote speaker, having taken the stage at SXSW in Austin and global industry events. He has collaborated with Google and Meta on thought leadership content, hosts the popular Bad Decisions podcast, and is a best-selling author, exploring the psychology behind how people think, act, and buy.

Dan’s Presentation

Inside the Mind: Behavioural Science for Pharma Marketers

In this session, we’ll explore how real decisions are shaped by biases, shortcuts and context - and what that means for marketing, sales and communications in pharma.

You’ll come away with a fresh perspective, practical tools and ideas you can put to work straight away.

Tickets: $68 per person

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