Old Print x New Print

The rise of digital embellishments represents one of the most significant shifts in print technology in decades. By enabling intricate tactile and visual enhancements—from metallic foils and dimensional coatings to unique textures—these innovations have allowed brands to create unforgettable experiences for their audiences.

• Discover: for print service providers, this evolution has opened new doors to new revenue streams, new markets, and new ways of delivering value to clients.
• Learn: design techniques tailored specifically for specialty color printing and review tools that allow you to visualize digital embellishments before sending to press.
• Free: admission to the Museum and Workshops
• Tour: the Museum at your own pace (ongoing presentations)
• Visit: sponsor stations—discuss your projects with the experts
• Drop in: either day or both
• Enjoy: refreshments

What better place to view and learn about the history and evolution of print embellishment than the Museum of Printing with Frank Romano. Kevin Abergel, Taktiful Founder, will unveil selling and marketing strategies for maximum impact and profit. HPGprint will present the innovative tools it uses to incorporate embellishments into digital prints. As incredible as the technology and its effects are:

• Designers need to know how to design for it.
• Estimators need to know how to price it.
• Salespeople need to articulate the added value to sell it.
• How to make embellishments a key profit center.
• What are the target markets for digital embellishments?

Also check out other Arts events in Haverhill, Workshops in Haverhill.