Practice Branding - How to spend less & make more with your marketing

By the end of this 1-hour CE session, participants will be able to:

1. Differentiate between branding and marketing — and understand how a strong brand foundation amplifies every marketing effort.
2. Identify common areas of wasted marketing spend and learn how to reallocate those dollars for maximum patient acquisition and retention.
3. Recognize key performance indicators (KPIs) that measure the true effectiveness of dental marketing campaigns.
4. Develop a brand message and visual identity that resonate with ideal patients and reflect the practice’s core values.
5. Implement low-cost, high-impact marketing strategies that strengthen patient loyalty and referrals.
6. Leverage digital tools and social media to create consistent visibility and trust within the community.
7. Build a sustainable marketing roadmap aligned with long-term practice growth and profitability goals.