Traction First: Because ‘We Use AI’ is NOT a Business Model

Traction First: Because ‘We Use AI’ is NOT a Business Model

Most founders think they have a sales problem. In reality, they have a traction problem. Join us for a fast-paced, high-impact session exploring the Traction First methodology — a proven approach to help businesses generate real revenue in 30 days or less.

Whether you're pre-product, post-launch, or trying to figure out what to build next, this event will give you actionable strategies to sell before you scale.

What You'll Learn:

• Why traction is the only thing that matters early on
• How to identify your “aspirin-level” problem to solve
• The 30-day playbook to drive revenue before writing a line of code
• Real-world case studies from B2B and B2C startups
• How AI and automation are reshaping go-to-market testing

What to Expect:

• 30-minute Networking
• 45-minute Keynote with Josh Barter
• 15-minute Live Q&A

Who Should Attend:

• Business leaders looking to grow
• Innovation leads inside large orgs
• Product managers and marketers
• Startup founders
• Anyone responsible for driving real growth

Date: September 17, 2025

Time: 2:00 PM – 3:30 PM

Location: City Innovations HQ – “The Tower”

38 Fulton St W, Suite 420 Grand Rapids, MI 49503

(in the San Chez building, on the fourth floor)

Parking: Street parking is readily available, and there is a parking garage across the street.

Also check out other Business events in Grand Rapids.