Social Media Marketing 201
Advanced Strategy & Meta Insights
This advanced workshop is designed for business owners who want a deeper understanding of social media strategy, analytics, and the Meta ecosystem.
We’ll take a closer look at what’s working, how to read your data, and how to use Meta tools to support growth, promotions, and launches — without losing authenticity or burning out.
In this workshop, we’ll cover:
• Navigating Meta Business Suite
• Understanding reach, engagement, and audience insights
• Interpreting analytics to inform content decisions
• Planning promotions, launches, and visibility pushes
• Intro to ads and boosted posts
• Scaling your social presence intentionally
You’ll leave with:
• A clearer understanding of your analytics
• Confidence using Meta tools
• A growth-focused content or promotion plan
• Smarter, data-informed decision-making
Details:
• Price: $50
• Length: 2 hours
• Format: Small-group, hands-on workshop
• Limited to 5 participants
• Bring a laptop, tablet, and/or phone
Payment is required to reserve your spot. You may pay via Venmo @Laurie-Matheny (8837) or MSUFCU Mobile-to-Mobile (M2M) at 517-243-8837. Please include the class name in the note so I can match your payment to your registration. For other arrangements please email
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Recommended for established business owners or those who have completed Social Media 102.
About Your Instructor
Laurie Matheny is a small business marketing support specialist, yoga teacher, and community connector based in the Greater Lansing area. She is the owner of Connected Wellness, where she supports wellness professionals, creatives, and small business owners with social media strategy, content planning, and brand clarity.
With years of hands-on experience managing social media for local businesses, studios, and wellness brands, Laurie blends practical strategy with a grounded, approachable teaching style. Her workshops are designed to simplify the process and help business owners feel confident using their own tools without overwhelm.
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