Social Media Marketing 102
Strategy, Engagement & Growth
This intermediate, hands-on workshop is designed for small business owners who are already posting on social media and want to be more intentional, strategic, and confident with their content.
We’ll build on the foundations from Social Media 101 and focus on creating content with purpose, strengthening engagement, and using Facebook and Instagram in ways that feel aligned and sustainable.
In this workshop, we’ll cover:
• Defining clear content pillars
• Creating content with intention and strategy
• Using Stories to build connection and visibility
• An introduction to Reels and short-form video
• Engagement habits that support growth
• Repurposing content to save time
• Using insights to guide content decisions
You’ll leave with:
• Clear content pillars for your business
• A simple, repeatable content strategy
• A 2-week content plan
• Engagement tools that feel natural and doable
• Greater confidence showing up online
Details:
• Price: $50
• Length: 2 hours
• Format: Small-group, hands-on workshop
• Limited to 5 participants
• Bring a laptop, tablet, and/or phone
Payment is required to reserve your spot. You may pay via Venmo @Laurie-Matheny (8837) or MSUFCU Mobile-to-Mobile (M2M) at 517-243-8837. Please include the class name in the note so I can match your payment to your registration. For other arrangements please email
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Recommended for those who have taken Social Media 101 or have basic posting experience.
About Your Instructor
Laurie Matheny is a small business marketing support specialist, yoga teacher, and community connector based in the Greater Lansing area. She is the owner of Connected Wellness, where she supports wellness professionals, creatives, and small business owners with social media strategy, content planning, and brand clarity.
With years of hands-on experience managing social media for local businesses, studios, and wellness brands, Laurie blends practical strategy with a grounded, approachable teaching style. Her workshops are designed to simplify the process and help business owners feel confident using their own tools without overwhelm.
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