Social Media Marketing 101 – Foundations
Feeling unsure about what to post or how social media actually works for your business? This beginner-friendly, hands-on workshop is designed to help small business owners feel more confident and clear when showing up on Facebook and Instagram.
In this class, we’ll break down social media in a simple, approachable way and focus on building a foundation that feels sustainable, aligned, and doable.
In this workshop, we’ll cover:
• How Facebook and Instagram work (without jargon)
• What to post and why it matters
• Understanding basic content types (posts, stories, reels overview)
• Creating a simple content framework
• How to stay consistent without burnout
• A gentle introduction to insights and engagement
You’ll leave with:
• A clearer understanding of social media basics
• An optimized profile or bio
• 5–7 content ideas you can use right away
• More confidence showing up online
Details:
• Price: $50
• Length: 2 hours
• Format: Small-group, hands-on workshop
• Limited to 5 participants
• Bring a laptop, tablet, and/or phone
Payment is required to reserve your spot. You may pay via Venmo @Laurie-Matheny (8837) or MSUFCU Mobile-to-Mobile (M2M) at 517-243-8837. Please include the class name in the note so I can match your payment to your registration. For other arrangements please email
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Perfect for small business owners, creatives, and entrepreneurs who want clarity and confidence with social media.
THIS CLASS IS PART OF A SERIES - SEE LINKS BELOW FOR THE CLASSES THAT BUILD UPON FOUNDATIONS
SOCIAL MEDIA 102 -
https://www.facebook.com/share/1FiWDtT8xK/
SOCIAL MEDIA 201 -
https://www.facebook.com/share/1DofkPDmJU/
About Your Instructor
Laurie Matheny is a small business marketing support specialist, yoga teacher, and community connector based in the Greater Lansing area. She is the owner of Connected Wellness, where she supports wellness professionals, creatives, and small business owners with social media strategy, content planning, and brand clarity.
With years of hands-on experience managing social media for local businesses, studios, and wellness brands, Laurie blends practical strategy with a grounded, approachable teaching style. Her workshops are designed to meet people where they are, simplify the process, and help business owners feel confident using their own tools without overwhelm.
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