Ready to take the guesswork out of marketing your business? In this interactive 90-minute workshop, you’ll gain the essential tools and knowledge to build a strong foundation for your marketing efforts—no jargon or fluff, just practical strategies you can start using immediately.
We’ll cover three critical components of marketing success:
🔍 Identifying Your Customer Personas
Learn how to define your ideal customer using real-world data and insights. We’ll walk through how to create personas that help you tailor your message, offers, and marketing strategies to the people most likely to buy from you.
📢 Choosing the Right Marketing Channels
Email? Social media? Events? Ads? We’ll help you understand how to evaluate and choose the best platforms based on your business type, audience behavior, and budget. You’ll leave with a clearer idea of where to focus your time and energy for the biggest return.
🗺️ Creating a Basic Marketing Plan
We’ll break down the steps to create a simple, actionable marketing plan. You’ll learn how to set realistic goals, map out your activities, and track your progress—whether you’re just getting started or looking to sharpen your current approach.
Who Should Attend:
Small business owners, solopreneurs, and professionals looking to grow their audience, attract more customers, and feel confident about their marketing strategy.
What You’ll Leave With:
• A worksheet to start drafting your own customer personas
• A checklist of marketing channels with guidance on how to use them
• A basic marketing plan template you can customize and build on
• Confidence in your ability to market your business with purpose and direction
Bring a laptop with Chat GPT loaded on it, your business description, and your questions—we’ll bring the strategy.
Facilitated by Holly Pritulsky
Presented by Desert Financial Credit Union and National Bank of Arizona. For full event details including a list of sponsors, please visit the official event page.
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