Beyond the Book: Exploring Merchandising Opportunities

Discover the world of merchandising, gain a clear understanding of what merchandising means in a publishing context and how it can be leveraged to enhance your publishing brand.

We’ll compare the differences between producing merchandise in-house and licensing it to external partners, weighing the pros and cons of each approach. Whether you’re looking to start small or scale up, this session offers practical ideas on how to break into merchandising.

You may also like the following events from Frankfurter Buchmesse:

• This Tuesday, 2nd September, 02:00 pm, The AI Dilemma: Balancing Risks and Opportunities in Frankfurt, Germany
• This month, 16th September, 02:00 pm, Navigating the Spanish-Language Publishing Markets in Frankfurt, Germany
• This month, 23rd September, 02:00 pm, Digital Licensing – Sales or Rights? in Frankfurt, Germany