ACHE WFC Marketing and Money: Linking New Products, Services and ROI

This program has been developed and is presented locally by ACHE WFC. The American College of Healthcare Executives has awarded 1.5 ACHE In-Person Education Credits (previously called Face-to-Face Education Credits) to this program.

When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers—their needs, values, and communication preferences. Accordingly, a well-thought-out marketing strategy is vital to the success of your organization. To stay competitive, the strategy must continuously measure effectiveness and make appropriate adjustments. In an era when trust in healthcare is wavering, it’s more critical than ever that healthcare organizations possess marketing savvy and be able to make the case internally and externally for any new product or service.

Agenda

4:45 - 5:30PM - Networking & Check-in

5:30 - 7:00PM - Dinner & Panel Discussion

Chris Simoneau, MBA (Moderator)

Chief Development Marketing and Communications Officer | Lee Health

Chris Simoneau currently serves as the chief development, marketing and communications officer for Lee Health and the Lee Health Foundation. In this role he oversees all fundraising, marketing, branding, strategic communications and community affairs for the $3 billion regional health system for Southwest Florida. Prior to joining Lee Health in 2019, Chris served as the Vice President for University Advancement at Florida Gulf Coast University, and was the Executive Director of the FGCU Foundation. While at FGCU he led a $127 million fundraising campaign to celebrate the 20th anniversary of the university’s founding. Prior to FGCU, Chris spent fifteen years in leadership positions at Princeton, Columbia, Case Western Reserve, and Tufts Universities. Chris served as the campaign director for Tufts’ $1.2 billion Beyond Boundaries Campaign. Chris sits on the board of directors of the Naples Chamber of Commerce, as well as chair of the Lee County Schools Independent Schools Surtax Oversight Committee (ISSOC). He is also Immediate Past President of the Lee-Collier Chapter of the Association of Fundraising Professionals. Chris and his wife Pam live in Estero, FL, and are the proud parents of three adult children and one dog.

Mike Moss, MAML, CSE

Vice President of Sales & Marketing | Cypress Living

Mike Moss brings over 20 years of experience in sales, marketing, and business development, with a specialized focus on healthcare services and retirement living. As Vice President of Sales & Marketing, Mike has a proven track record of leading successful business and community development initiatives, guiding from concept to completion in healthcare and retirement living. Mike oversees all sales, marketing, communication operations, conducts industry research, and leads the strategic introduction of new products and services into the market for Cypress Living. He is also responsible for maintaining high customer service standards and ensuring brand integrity across all communications. His leadership spans the full spectrum of marketing initiatives—internal and external—strengthening the visibility and reputation of Cypress Living, Cypress Cove, Cypress at Home, and Cypress Advisory Group. Mike holds a bachelor’s degree in Healthcare Administration and a master’s degree in Management and Leadership. His passion for innovation, data-driven strategy, and community impact makes him a trusted resource in the health care and senior living space.

Lisa O'Neil, MS

System Director Marketing & Brand Management | Lee Health

Lisa O’Neil has dedicated her career to strategic health care marketing with over 30 years of success building brand awareness and driving volume by executing marketing plans. Lisa currently serves as System Director, Marketing and Brand Development for Lee Health. She and her family moved to Naples in 2017 from the Chicago area where she served as Regional Director, Public Affairs, Advocate Health Care. Lisa holds a bachelor’s degree from the University of Colorado and a master’s degree from Webster University.

Jonathan Hankley, PTA

Area Business Development Director | Encompass Health Rehabilitation Hospital

Jonathan brings more than a decade of healthcare experience spanning multiple roles including Senior Rehabilitation Liaison, Director of Business Development, and currently the Area Director of Business Development for The Rehabilitation Hospital of Fort Myers. Jonathan holds an associate of applied science degree in physical therapist assistant and a bachelor’s degree in business administration. He oversees hospital clinical evaluations, provides marketing support, public relations, and inpatient rehabilitation education to a wide geographic service area.

Please contact Sally Sims, with any questions, or request for special accommodation at least 7 days prior to the program.

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