Service Design (Melbourne)

This hands-on, immersive training aligns with Australian and international standards, giving you the skills and confidence to create user-centred, seamless service experiences.

Guided by industry experts, you'll dive into the end-to-end service design process, from problem framing to prototyping and blueprinting. Through interactive group exercises, real-world examples, and expert facilitation tips, you'll learn how to:

✅ Reframe problems using user research insights
✅ Craft ‘How might we…’ statements that drive innovation
✅ Apply ideation techniques to generate and prioritise solutions
✅ Develop and test service concepts through rapid prototyping
✅ Create a service blueprint to map the end-to-end customer experience

At PeakXD, we don’t just teach theory—we equip you with practical tools you can apply immediately. Whether you’re a UX professional, service designer, or product manager, this course will supercharge your ability to design and deliver exceptional services.

🚀 Maximise your learning! We highly recommend that you complete the Discovery & User Research course the day before our Service design course, and UX design & testing course the day after. Discounted tickets available for those wanting to attend multiple courses.

Attend all 3 days to gain a complete end-to-end design toolkit.

• 1st course: General admission $747 + GST
• 2nd or 3rd course: Discounted rate of $677 + GST

The course is relevant to everyone. The core principles you’ll learn apply across industries, and we tailor examples to suit our participants. The methods and frameworks we teach are valuable for anyone designing user-centred experiences.

We have had participants from a wide range of sectors, including:

✅ Universities & education
✅ Fintech & banking
✅ Not-for-profit & charities
✅ Healthcare
✅ Technology & startups
✅ Government

You’ll gain real-world insights from Tania Lang, who has over 20 years of experience in UX and service design, sharing case studies and lessons learned from projects for both government and private sector.

No matter your industry, you'll walk away with practical, actionable skills to improve user experiences and services in your organisation.

If you 'learn by doing' then you'll love the hands-on activities in this course to help you learn all the fundamentals (and how it's done in the real world):

1️⃣ Idea and concept generation
2️⃣ Prioritisation techniques
3️⃣ Concept design and creation (concept cards)
4️⃣ Prototyping & storyboarding
5️⃣ Service blueprinting

You'll learn design principles, tools, methodologies plus tips and tricks from what we have learnt working on over 600 UX and service design projects.

• Introduction to service design (learn the basic concepts and key stages).
• Problem framing (how to reframe the problem based on user research).
• Ideation techniques and prioritisation (how to use co-creation workshops to ideate and prioritse solutions).
• Concept generation (develop top ideas into concept cards and refine them through presentation and critique).
• Prototyping and testing (learn how to prototype services and the value of testing with users).
• Service blueprinting (how to use co-creation to map and design services using blueprinting to share the vision and understand key elements).

Can I pay by invoice?

Yes you can. After you choose your tickets, when you are asked to choose a payment type, you can choose 'Pay by invoice' and you will be emailed the invoice and your place at our course will be reserved.

Do you cater for dietary requirements?

There will be morning tea, lunch, and afternoon tea available at intervals throughout the day. When you register for the course we will ask you for your dietary requirements and do our best to cater for these. No additional charge for dietary requirements.

Do I need some prior knowledge of UX or service design to undertake this course?

We recommend you join the Discovery & User Research course the day before this one as it will cover the 'problem' space and the Service Design course only focuses on the 'solution' space.

We have had complete beginners as well as advanced UX practitioners complete our course and they all give us good course ratings. While it will help if you have experience or qualifications in either IT, digital, market research, psychology, social research or marketing, it is not essential.

What's the refund policy?

Cancellations received 30 days or more before to the course start date will incur a 25% administration fee. Cancellations received less than 30 days are non refundable.

In the event that PeakXD postpones or cancels a course (e.g. due to insufficient numbers), attendees can elect to receive a full refund or have their payment transferred to a future course. We reserve the right to change the venue to equivalent standard and location within 5km of the CBD of the booked city.

From time to time, we may need to change the delivery format of a course (e.g., from in-person to virtual). If this occurs, the course content and learning outcomes will remain the same, and your registration will be automatically transferred to the new format. As the course will still be delivered in full, refunds will not be issued in these circumstances.

Can I update my registration information?

Yes, email us at any time to update registration information. We will send you an email requesting more information from you closer to the event date.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Attendees can be substituted at any time.

Read our training policy and conditions for full details.

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