AI Marketing Made Simple: Tools & Tactics for SME’s

AI is transforming how we create content, attract customers, and manage marketing - but for many small and medium-sized businesses, it can feel daunting to know where to start.

In this practical one-hour session, marketing strategist Emma Dastur shares simple, effective ways to integrate AI into your marketing, without losing your brand’s voice or wasting hours experimenting with tools that don’t deliver. With over 25 years’ experience working with brands including AXA, M&S, John Lewis and Sainsbury’s, Emma will guide you through the tools and workflows that make AI genuinely useful for SMEs.

You’ll learn how AI can help you save time, create better content, and uncover valuable insights - all with real-world examples and actionable takeaways you can apply straight away.

What you’ll learn:

• The AI tools that genuinely make a difference for small and medium-sized businesses
• How to use AI to create marketing content faster without losing your brand voice
• Practical ways to streamline everyday marketing tasks and save valuable time
• Real examples of how SMEs are using AI to attract and convert customers
• Common pitfalls to avoid when adding AI into your marketing mix
• Simple, actionable steps to start using AI effectively in your business