Dallas Business Lunch and Learn

Marketing that pays off: How to budget for real results
Investing in marketing without a clear strategy for measuring results or setting the right budget can be a big setback - especially for small businesses. This session led by Brad B McCormick SMU instructor and seasoned marketing strategist will give you the tools to help you get smarter with your marketing dollars and see real return on investment.

Key Takeaways:Why marketing budgets matter more than ever
How much you should spend on marketing 
How you spend your marketing budget
Play the long and short game
Get the most bank for your buck 
Invest in finding your sweet spot for sustainable growth

Walk away with a clear game plan to allocate your marketing resources more effectively - and grow your business with confidence!