"The Client Door-Opener" Workshop

Most small businesses are stuck pitching the wrong people. Or relying on channels that no longer work:

• Email gets buried.
• LinkedIn gets ignored.
• Cold outreach sounds the same as everyone else.

Decision-makers aren’t rejecting you. They’re simply not seeing you.

This workshop will show you a different, far more effective way to get their attention:

A personalised letter — written properly, sent intentionally, and designed to spark curiosity.

This method works because almost no one else is doing it. And because it gets straight to the decision-maker’s desk.

The approach is rooted in a simple idea made famous by strategist Chet Holmes:

Stop marketing to everyone.

Identify the handful of dream clients who can move the needle — and go after them deliberately.

You’ll learn how to apply that system to your business without a big team, big budget or big pipeline.

Here are the results businesses achieved after attending this workshop:

Future World 3D

Sent: 64 personalised letters

Results:

• 43 warm opportunities
• 10 booked meetings
• 2 new clients
• 1 high-value deal in progress

Cost: £247

ROI most digital campaigns could only dream of.

Melanie, farmer, specialising in breeding bulls

Sent: 16 letters

Result: 6 high-quality meetings with ideal-fit farmers

Tiny niche. Huge response rate.

These aren’t big companies.

These are normal businesses using a smarter approach.

And if they can open doors, you can too.

This is not a talk or a pitch.

You’ll be building things in the room.

✔ A focused Dream Client Shortlist - 10–30 high-value targets who can materially change your revenue.

✔ A letter that actually gets opened - A simple structure that creates curiosity and positions you as different from every other “we help businesses like yours…” message.

✔ AI prompts to write each letter fast - So your outreach feels personal, not templated, even if you’re not a copywriter.

✔ Your first outreach letter fully drafted - Done on the day. Polished. Ready to send.

✔ A simple low-budget test plan to get in front of decision-makers - Not vague goals. A step-by-step system you can execute before Christmas.

• Small business owners
• Consultants, specialists and freelancers
• Service-based founders
• B2B & B2C businesses
• Niche experts targeting “hard-to-reach” buyers
• SMEs who want fewer… but much better clients

If you sell a high-value service or solution and want bigger deals, this is for you.

Michael Gordeev has helped hundreds of SMEs sharpen their strategy, win higher-value clients, and stop blending in.

His workshops are practical, hands-on and designed so you leave with assets - not notes.

📅Wednesday 3 December 2025

⏰10:00 am – 13:00 pm

📍Fareham Innovation Centre

🎟 Free

This session is capped at 25 seats so everyone can get personal support.

👉Grab your free seat for 3 December

This is your chance to stop chasing… and start getting through to the people who can make the biggest difference to your business.

We’ll see you there.

Also check out other Workshops in Fareham.