Workshop On Demand: Intro to Programmatic Advertising (Online,Pre-recorded)

Programmatic advertising holds 85% of the display advertising pie and represents approximately $125B USD. Programmatic advertising is the use of automated technology for media buying and selling, as opposed to manual methods of digital advertising (think Madman style!)

The biggest benefits to programmatic media buying include measurability, transparency, and targeting. It utilizes data insights and algorithms to place ads in front of the right user, at the right time, at the right price, with the right message.

In this workshop series, you'll learn how to get started in programmatic advertising and how to identify which technology to partner with. You'll discover the many targeting capabilities available to you and your clients.

Session 1: Introduction to Programmatic Ads (1.25 hrs)

In Session 1, we'll cover "What Programmatic Advertising Is and Why It Works" and will walk through:

- What programmatic advertising is and how it differs from manual digital advertising; and

- The many reasons why programmatic advertising is a great choice for your marketing strategy.

Also check out other Workshops in Dobson, Business events in Dobson.