This is Why You Started Workshop

This Is Why You Started: A Workshop to Shape the Language and Legacy of Your BusinessSaturday, December 13 | 9:00–11:00 AM

Location: TBA (Venue Announcement Coming Soon!)

You didn’t start your business just to go through the motions—you started with a purpose. Over time, though, the day-to-day can make even the most driven business owners lose sight of that spark.

This Is Why You Started is a guided, hands-on workshop led by Dana Villaluz, designed to help you get back to the heart of your business—the why behind what you do—and use it to fuel what’s next. Through thoughtful exercises, real-time coaching, and meaningful conversation, you’ll clarify your values, reframe your goals, and connect your purpose to actionable strategy.

You won’t just leave with inspiration—you’ll leave with tangible tools and a focused plan to scale your success heading into 2026. And yes, there will be a few thoughtful surprises waiting for you.

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Dana Villaluz is a strategic operations consultant and the founder of . She helps leaders turn their ideas and intentions into strategic plans that fit their life and vision.

Dana’s approach blends strategy with intention—bringing clarity, structure, and systems that move your business forward sustainably and with ease. With a background in strategic planning, operations, and leadership development, she guides entrepreneurs to reconnect with their purpose and align their goals with their values.

Her workshops create space for meaningful reflection, practical strategy, and authentic growth—reminding business owners not only why they started, but how to build from that foundation with confidence and clarity.

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We’re currently accepting both financial sponsors and in-kind contributions for our curated swag bags. Each sponsor receives a dedicated marketing feature and strong visibility before and during the event. Limited spaces are available to ensure focus and quality for our attendees.

To inquire about sponsorship opportunities, email c3BvbnNvcnNoaXBzIHwgcm9zZWFuZGh1c3RsZSAhIGNvbQ==.

🎫 General Admission: $50 🌸 Early Bird: $35 (limited availability)

💬 Rosé & Hustle Members receive exclusive discounts! Interested in becoming a member? Visit to learn more about our community.

Also check out other Workshops in Montrose, Business events in Montrose.