Soft Landing Program: Your Bridge to the EU Market

The Soft Landing Program offers a guided pathway for C-level executives from Asia and Africa to expand and scale their businesses within the European market. Designed and hosted by JOIST Innovation Park, this executive immersion connects participants with key institutions, innovation ecosystems, and compliance experts who understand the complexity of European expansion.

Through hands-on workshops, high-level meetings, strategic sessions, and ecosystem visits, participants will gain actionable insights into the European market. They will learn how to navigate Europe’s business culture, regulatory landscape, and legal framework with confidence. By engaging with leading organizations and funding bodies, participants will uncover opportunities that drive sustainable growth and lasting market presence.

The instructors, industry experts, and speakers of the Soft Landing Program are top-tier professionals and institutional representatives from Greece and across Europe. They are selected to offer direct access to market insights, partnerships, and collaboration opportunities that enable long-term success.

The Soft Landing Program is Designed for:

• CEOs, COOs, CTOs, CSOs, and Heads of Expansion planning to enter or grow in Europe.
• Leaders from established corporations, scale-ups, startups, and innovative ventures across Africa and Asia.
• Executives seeking a reliable framework for European market entry, regulatory alignment, and funding access.

Key Benefits for Participants

• Understand the European market and competitive landscape.
• Receive strategic and legal guidance to ensure compliance with EU and local regulations.
• Access hands-on sessions with experts on EU partnerships and funding instruments.
• Engage with European business leaders and private sector partners.
• Build high-value connections with policy makers, innovation hubs, funding institutions, and accelerators.
• Experience Greece as a strategic gateway to the European market.

Included in the fee:

✓ All workshops, panels, and networking events
✓ Local transportation to scheduled venues
✓ One main meal per day and selected coffee breaks

Not included:

✗ Accommodation
✗ Entrance fees for cultural visits

How to Apply

Applications are open to C-level executives and senior leaders from eligible regions across Africa and Asia. After submitting your application, you will receive a confirmation message. Our coordination team will follow up with details about the next steps and your participation process.

Seats are limited. In case of high demand, applications will be processed in chronological order (time priority).

For more information, please contact the program manager, Katerina Diminikou, at email .

Payment Methods

For your participation in the program to be confirmed, payment must be completed via one of the following methods:

• Card, via a secure payment link
• PayPal
• Bank transfer

Following payment, and if requested, an invoice will be sent to the participant’s email.

Refund policy: In case of cancellation up to 20 days before the program date, 50% of the total participation fee will be refunded. For cancellations less than 20 days before the program date, no refund will be issued.

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