Future-Proof Marketing: AI, Video, SEO & Inclusive Design Unpacked

Discover how AI, SEO, and inclusive design can future-proof your marketing with expert tips, tools, and real-world strategies.

Agenda


🕑: 08:30 AM - 09:00 AM
Arrival/networking

🕑: 09:00 AM - 09:30 AM
Workshop 1 - AI in Video Marketing: Creative Ally or Corporate Risk?
Host: Mike Chinn

Info: AI is rapidly transforming video production, but should your business be using it, and if so, how?


In this thought-provoking session, Mike Chinn explores the current state of AI-generated video content and how marketers can harness its potential without falling into common traps.


You’ll learn:


What’s possible (and what’s not) with today’s AI video tools


How AI can support your creative process and boost productivity


Real-world use cases, from idea generation to video editing


Key risks around brand trust, quality control, and copyright


When human creativity still matters most


Whether you're curious about AI’s creative potential or cautious about its implications, this talk will help you make informed decisions and spot opportunities to enhance your video marketing strategy.

🕑: 09:30 AM - 10:00 AM
Workshop 2 - SEO Essentials Unlocked: SEO Tips, Tricks & Insights
Host: Chris Carter

Info: Take control of your online success. Join us for a session full of SEO tips, tricks, and real-world advice to help your website stand out.



We’ll explore the fundamentals of SEO (Search Engine Optimisation), how AI is shaking things up, and share free techniques to boost your visibility, drive organic traffic, and increase leads and sales.



Ideal for beginners or anyone looking to sharpen their SEO knowledge, this talk will also show you how to assess and improve your current online presence.

🕑: 10:00 AM - 10:30 AM
Workshop 3 - AI Meets Digital Marketing: Smarter Leads, More Sales, Less Time
Host: Gurpreet Dhillon

Info: AI is transforming how small and medium-sized businesses approach marketing, from attracting more website visitors to converting leads into customers. In this session, we discuss how to combine AI with proven digital marketing strategies to save time, work smarter, and achieve better results. You’ll learn how AI can help boost your online visibility, target the right audience, and automate follow-ups—without needing to be a tech expert. Packed with practical tips to start using AI in growing your business.

🕑: 10:30 AM - 11:00 AM
Break

🕑: 11:00 AM - 11:30 AM
Workshop 4 - Is your brand truly inclusive?
Host: Carolyn Smith

Info: Design choices like colour, contrast, and typography directly affect who can engage with your brand. Without accessible design, you may unintentionally exclude people with visual impairments, neurodivergent individuals, older adults, and those with learning or cognitive differences. Why limit your audience or impact?


If you're unsure where your brand stands on accessibility, this session offers insights and practical tips to help you shape a truly inclusive brand.

TPSquared is a creative agency helping marketing teams and business owners craft inclusive brands. From logo design to marketing materials. For scale-ups and established businesses alike.

🕑: 11:30 AM - 12:00 PM
Workshop 5 - From Invisible to Irresistible. Branding in a Distracted AI World
Host: Chris Green

Info: In 2025, attention is scarce. AI is churning out content at scale, most brands are getting lost in the noise. In this session, we'll explore how to build a brand that not only stands out but truly connects. One that people remember, trust, and choose. You'll learn why clarity beats cleverness, especially in a digital-first world, and what it takes to stay relevant when everyone is constantly distracted. If you want your brand to be irresistible in an AI-driven age, this is where to start.

🕑: 12:00 PM - 12:30 PM
Workshop 6
Host: Chris Leggett

🕑: 12:30 PM - 01:00 PM
Networking/Lunch

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