Workshop: The Art of Business Storytelling
By Tom Aerden
Brussels: 8 October 2025
Book your place here:
https://www.imaginationclub.org/brussels/art_of_business_storytelling.php
Facts inform, but stories inspire.
In this interactive workshop, you’ll learn how to craft powerful business stories that capture attention, build trust, and move people to action. Using a simple five-step framework, you’ll transform ideas and data into narratives that stick.
You’ll learn to:
* Turn complex information into memorable stories.
* Connect authentically with your audience.
* Use storytelling to lead, influence, and inspire.
* Walk away with a story you can use immediately in your professional context.
About Tom Aerden
Tom Aerden is a seasoned business leader and certified coach, with international experience in marketing, sales, and partnerships. Passionate about sharing knowledge and best practices, he helps others drive both business results and personal growth. His workshops blend real-world experience with practical frameworks to help professionals find their voice and communicate with impact.
Outside of work, Tom draws inspiration from family, music, self-development, and sports.
Practical Information
When
Wednesday, 8 October 2025 from 18h45-21h00
Where?
Timesmore
Boulevard St Michel 47, 1040 Brussels
How much?
€15 to cover expenses including materials, drinks, snacks, etc. - payable at the door.
Event web page
https://www.imaginationclub.org/brussels/art_of_business_storytelling.php
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The Imagination Club relies on new participants to cover our operational costs and maintain a diverse, perceptive and intelligent audience (in other words, people like you) for our events.
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