Targeting the Right Customers

AHC is celebrating entrepreneurs with practical, bite-size workshops—don’t miss it! Expect door prizes, coffee & pastries, an experienced speaker, and time for networking with fellow business owners.

Cut through the noise and get clear on who you serve, what problem you solve, and where to reach them. In 90 minutes, you’ll define your Ideal Customer Profile (ICP), sharpen a one-line value proposition, and map the first channels to test—so your next outreach is focused and effective.

You’ll learn

• Define and segment your ideal customers
• Choose the right marketing channels for your audience
• Use low-cost strategies that work for small businesses/startups
• Understand customer behavior and decision-making
• Tap into tools, resources, and free supports to grow your base

Special Guest: Deji, strategy management consultant and entrepreneur, helps startups and SMEs innovate, grow, and scale sustainably. With 17+ years in investment/finance and an MBA from Queen’s University (Smith School of Business), he blends strategic insight with execution. As Founder & Managing Principal of , he advises on business planning, growth, operational efficiency, and value creation—bridging strategy and action to deliver measurable results.

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