Pricing & Finding Your First Customer

Winning your first customer is a major milestone. Pricing your offer so it drives sustainable growth is the next.

This interactive workshop will guide you through both — helping you identify, reach, and convert your first customers, while building a pricing strategy that supports long-term success.

Getting your first paying customer is often the hardest (and most exciting) step for a startup. But to turn that first sale into a sustainable business, you also need a smart pricing strategy.

In this practical workshop, you’ll learn how to:

• Identify and understand your first target customers
• Develop strategies to reach, attract, and win them
• Explore different pricing models and strategies
• Set price points that reflect value and market realities
• Adapt your pricing as your business evolves

You’ll walk away with actionable frameworks and hands-on insights to help you land your first customers and ensure your pricing sets you up for long-term success.

10:00 – 10:15
Welcome & Introduction

10:15 – 10:45
Who is Your First Customer? Identifying and Understanding Your Market

10:45 – 11:15
Reaching and Winning Your First Customer

11:15 – 11:45
The Fundamentals of Pricing - Value, Models, and Strategies

11:45 – 12:15
Finding Your Optimal Price Point

12:15 – 12:45
Adapting Pricing as You Grow

12:45 – 1:00
Q&A, Networking, and Next Steps

Also check out other Workshops in Edinburgh.