AI for Finance Professionals: From Hype to High-Value Use Cases

Artificial intelligence is transforming how organisations plan, forecast, and make decisions but for many finance professionals, the challenge lies in separating hype from real business value.

This session demystifies AI for management accountants, exploring how finance teams can identify, evaluate, and implement high-impact AI opportunities that align with business strategy and drive measurable performance.

By the end of this session, participants will be able to:

• Explain core AI concepts relevant to finance and management accounting.
• Identify key use cases where AI delivers measurable ROI in finance functions.
• Evaluate the financial and strategic value of AI projects.
• Develop an initial roadmap for introducing AI-enabled decision support in their organisation.

About the speaker:

Kate Watson, Consultant, CMLW Consulting/AskMrsWatson

With almost 40 years of experience in technology, data protection, and digital transformation, Kate has worked with organisations across sectors to help them use technology responsibly and effectively, including supporting finance professionals to turn data and innovation into better decisions, stronger governance, and measurable business results.

Kate has a non tech-speak style and is known for making what can often feel like complex topics such as AI, clear, practical, and directly relevant to her audience. Her sessions focus on what really matters: how to use emerging and existing technologies to improve forecasting, control, and insights whilst always being mindful that transparency when using these tools is key to maintaining trust, compliance, and ethical oversight.

Refreshements and light bites will be available free-of-charge.

Also check out other Contests in Edinburgh.